I designed the entire user experience for Smooth, analyzing the navigation flow to make every interaction clear and immediate. I crafted a modern, elegant UI aligned with the barbershop’s brand identity and developed a scalable Design System, allowing the app to grow over time while maintaining consistency. The result is an accessible and functional interface that enhances the customer experience and simplifies business management.
Belonging
Tranquility
Comfort
Familiarity
Definition:
Something that happens without sudden changes, difficulties, or interruptions.
To remove obstacles and make something easier to achieve.
In today’s fast-paced world, we are constantly searching for ways to save time and simplify our tasks. Even booking an appointment with the barber can become stressful if the process is not user-friendly. My client asked me to improve their booking system to enhance customer satisfaction and attract new clients. Additionally, they wanted a solution to boost product sales.
To meet these needs, I designed an app that integrates both functionalities.
The app features a simplified booking system, personalized notifications, and a built-in store for purchasing products. This solution enables the client to gather valuable user data, allowing for targeted marketing campaigns.
On the other hand, users benefit from a smooth experience that saves time and enhances convenience.
By streamlining the booking process and offering an intuitive way to discover and buy products, the app not only increases customer loyalty but also generates additional revenue through product upselling.
Thanks to this app, the barbershop becomes a modern, customer-focused business that stands out in a competitive market.
I sent out 15 surveys to people from different age groups.
The results highlighted the following key issues to address:
Inability to choose a preferred barber
Difficulty or inability to reschedule an appointment
Booking process is too long
Young Adults (19–26 years old):
This group, made up of digital natives, values convenience and speed. Many are students or early-career professionals, so they appreciate a simple and intuitive booking system that allows them to save time and plan around their busy schedules.
Professionals and Parents (30–45 years old):
This segment includes individuals juggling careers and family responsibilities. For them, the app is a time-saving tool that enables them to quickly book appointments and manage their schedules with ease, even amidst a hectic day
Adults 45 and Older:
While this group may not always be as tech-savvy, they still appreciate the app’s straightforward interface. The ability to book appointments without needing to call the barbershop is a convenience they increasingly value. Additionally, features like
appointment reminders ensure they don’t miss their time slot, making the process even smoother.
